Free
Start sending customer data to your favorite marketing and analytics tools.
Create a free account$0/month
What you can do:
Includes 1,000 visitors/mo
500,000/mo Reverse ETL Records
2 sources
450+ Integrations
1 data warehouse destination
Team
Unify your customer data and collect every touch point with full access to Connections.
Try for freeStarts at $120/month
All of Free plus:
Includes 10,000 visitors/mo+$10/mo for 1,000 monthly visitors
1,000,000 Reverse ETL Records
Unlimited Sources
Public API Access
Business
Solve complex business problems with standardized data and deploy the industry’s #1 CDP for market share per IDC, 2022.
Get a demoCustom Pricing
All of Team plus:
Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & Permissions
Personalized Customer Experiences
HIPAA-eligibility (BAA Required)
Regional Segment (EU or US)Segment offers regional infrastructure in both Europe and the United States
Join the 25,000+ companies using the Segment platform
Which plan is right for you?
Free plan:
Collect data from 2 sources
Send data to unlimited destinations
Up to 1,000 monthly users
Enforce data quality (Add-on)
Build a complete view of your customer
Orchestrate personalized Journeys (Add-on)
Deliver omnichannel experiences (Add-on)
Transform and enrich your data
Set granular user roles and permissions
Team plan:
Collect data from unlimited sources
Send data to unlimited destinations
10,000 monthly users included
Enforce data quality (Add-on)
Build a complete view of your customer
Orchestrate personalized Journeys (Add-on)
Deliver omnichannel experiences (Add-on)
Transform and enrich your data
Set granular user roles and permissions
14-day free trial
Business plan:
Collect data from unlimited sources
Send data to unlimited destinations
Custom volume
Enforce data quality (Add-on)
Build a complete view of your customer
Orchestrate personalized Journeys (Add-on)
Deliver omnichannel experiences (Add-on)
Transform and enrich your data
Set granular user roles and permissions
Enable HIPAA-eligible Workspaces (Add-on)
Compare plans
BusinessGet a demo | |||||
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Collect and send data anywhere | |||||
SourcesUse a single API to capture and send customer data exactly where you need it | 2 Sources | Unlimited | Unlimited | ||
WebCollect customer data from your website with the Segment javascript library | |||||
MobileCollect customer data from your mobile apps with SDKs for iOS, Android, and more | |||||
ServerSend customer data directly from your servers | |||||
Cloud AppsConnect platforms like Salesforce, Stripe, Facebook Ads, and more | |||||
DestinationsSend your data to 450+ tools for product analytics, advertising, email, and more | Unlimited | Unlimited | Unlimited | ||
FunctionsCreate your own sources and destinations directly within your workspace. This is an optional feature subject to additional terms. | 50 Hours | 50 Hours | Custom | ||
WarehousesTransform and load your data into Redshift, BigQuery, Postgres, Snowflake, or IBM DB2 | 1 Warehouse | 1 Warehouse | Unlimited | ||
Sync frequencyChoose how often and when you load data into your warehouse | 1 per day | 2 per day | Custom Schedule | ||
Selective syncChoose which events and properties sync to your warehouse | — | — | |||
Reverse ETLActivate data from the warehouse into 450+ tools for product analytics, advertising, email, and more | |||||
Developer ToolsSet up, test, and swap new tools with a common UI and data observability | |||||
Central view of data schemaSee a list of all events, traits, and more you've sent to Segment | |||||
Live data view and debuggerView live data passing through Segment to test your tracking code | |||||
Public APIProgrammatically manage Segment workspaces, sources, destinations, and more | — | ||||
Control your data quality | |||||
Data privacy and controlsTake a proactive approach to privacy and easily control where your data flows | |||||
User deletionManage user deletion across Segment and supported destinations | |||||
User suppressionBlock data collection for specific users with one-click suppression | |||||
Customer data discovery and inventoryAutomatically detect and classify personal information in real time | |||||
Destination filtersActivate the data flowing into each destination | — | — | |||
Replay historical dataLoad all of your historical data into new tools | — | — | |||
Advanced data governance: ProtocolsAutomatically enforce data quality | — | — | + Add-on | ||
Integrated tracking planCreate and manage a data tracking plan in your workspace | — | — | + Add-on | ||
Data validationQA your implementation with automated data validation and violation reporting | — | — | + Add-on | ||
EnforcementAutomatically prevent unplanned or invalid data from being sent to Segment | — | — | + Add-on | ||
TransformationsTransform events without code | — | — | + Add-on | ||
Complete view of your customer | |||||
Unified customer dataSend data to a data warehouse to tie disparate events and interactions into unified profiles | |||||
Identity ResolutionUnify user history across devices and channels into one comprehensive profile | — | — | + Add-on | ||
Profile API AccessProgrammatic access to Personas for in-app and onsite personalization | — | — | + Add-on | ||
Profiles SyncSync identity resolved customer profiles to the warehouse | — | — | + Add-on | ||
Build personalized customer experiences | |||||
Trait and audience buildingCreate real-time audiences and profiles | — | — | + Add-on | ||
JourneysOrchestrate and experiment with personalized journeys across multiple channels based on real-time customer behavior | — | — | + Add-on | ||
Channels (native SMS/email currently not supported in EMEA)Deliver personalized experiences where, when, and how your customers want with our native email and SMS channels, custom channels and 450+ out-of-the-box integrations | — | — | + Add-on | ||
Usage and billing | |||||
Monthly Tracked UsersThe number of anonymous and logged-in visitors that you track with Segment | Up to 1,000 | Base includes 10,000 | Custom volume | ||
Throughput LimitYour customer data comes in the form of API Calls and Objects. Free and Team plans include up to 250 API Calls and Objects per MTU. The vast majority of Segment customers use well under these limits. Business plans are eligible for custom limits. | Standard | Standard | Custom | ||
Price | Free | Starting at $120/month | Custom | ||
Additional 1,000 monthly tracked users (10K - 25K) | — | + $12 | — | ||
Additional 1,000 monthly tracked users (25K - 100K) | — | + $11 | — | ||
Additional 1,000 monthly tracked users (100K+) | — | + $10 | — | ||
SeatsThe number of teammates that can access your Segment workspace | 10 | 10 | Unlimited | ||
Payment Method | — | Credit Card | Invoice | ||
Contract Length | — | Annual or Monthly (save up to 20% annually) | Unlimited | ||
Support | |||||
Email/Web support | |||||
On-demand videos and documentationGet up-and-running quickly with developer documentation and on-demand training | |||||
Dedicated Support | — | — | Available | ||
Customer Success ManagerCustomer Success Manager may be included based on your annual agreement. Please ask your Account Executive for details. | — | — | Available | ||
Advisory Services or Professional ServicesCustom advisory services and professional services packages available. Please ask your Account Executive for details. | — | — | + Add-on | ||
Uptime SLAGuaranteed API uptime | |||||
Security | |||||
Account SecurityProtect your workspace with personalized security settings | |||||
Multi-factor authenticationProvide an additional layer of security beyond your username and password. When logging into Segment, users will also enter a code from their mobile phone. | |||||
Single Sign-onCentrally manage your policies for access with Single Sign-On (SSO) | — | — | |||
Granular roles and user permissionsControl access to your sources and workspaces with fine-grained permissions to manage how your teammates interact with your data | — | — | |||
CertificationsTo learn more about Segment's security and privacy program, and certifications and attestations, visit here | |||||
HIPAA-eligibilityStore and manage PHI within your workspace | — | — | + Add-on | ||
Regional Segment (EU or US)Segment offers regional infrastructure in both Europe and the United States | — | — | |||
Frequently asked questions
Getting started is easy
Start connecting your data with Segment.